Privacy Statement

SFE Cares About Your Privacy
Southern Financial Exchange has created this privacy statement in order to demonstrate our firm commitment to safeguarding your privacy. The following discloses our information gathering and dissemination practices for our website,

Website Visitor Usage Statistics
SFE's web server collects visitors' domain names and/or IP addresses to measure visitor usage trends of our website. We use this information to gauge the effectiveness of our online message and to make changes that benefit SFE website users.

Online Surveys
We occasionally conduct online surveys to better understand our website visitors and will let you know how this information will be used at the time we collect the survey information.

Online Forms
Some functionality on our website may require you to register with us online. To provide you with this functionality, we may ask for your name, contact information, bank routing number, and other information. This information is used to respond to your inquiry, process an order, or provide you with access to specific account information. We may use the submitted information to contact you or otherwise provide you with select information about how our solutions may meet your business needs.

E-commerce Security
SFE uses an online shopping cart to sell our products and services. The forms that collect your billing and shipping information utilize secure socket layer technology and encryption to ensure your privacy. Your shipping, contact, and order information are stored on a secure database server in order to protect your privacy and financial security.

SFE believes in the responsible and ethical use of "cookie technology". A cookie is a small element of data that can be sent to your browser and stored on your hard drive. Some of the forms on our website utilize cookies to provide you with advanced functionality and/or ease-of-use. If desirable, your browser can be set to notify you when you receive a cookie. The cookies we place on your system enable us to recognize you when you return to the Member Resources portion of our website. Additionally, session cookies are used within out Member Resource pages to allow members to access information not available to the public. Session cookies are automatically deleted when you close your browser. SFE will never use tracking cookies or other cookie technology that invades your privacy or reports your Internet usage.

Email Communications
SFE believes only in the ethical use of commercial email. As such, any commercial email you receive from us will be CAN-SPAM compliant. This means that for every message you receive, you will have the opportunity to immediately unsubscribe from our mailing list. Unsubscribing is made available through a link on each mail message we send. Simply click the link to visit our mailing list database and follow the instructions on the accompanying web page. You will no longer receive messages from SFE. If for some reason, you find that you do continue to receive unwanted messages, please contact us and we will rectify the situation immediately.

Guarding Your Personal Information
The only data secure from Internet hackers is unavailable (physically detached) from the Internet. Detaching our website from the Internet would defeat the purpose of the online information and services we provide. As such, SFE takes all commercially reasonable precautions to adequately prevent others from freely accessing the information you provide or that we compile. Despite these precautions, zealous hackers may wrongfully gain access to this information. Although such unauthorized access is unlikely, we want to inform you of the risk and advise you that SFE is not liable for any damages caused by such unauthorized access.

External Website Links
Our website contains links to other websites not within SFE's control or responsibility. While we try to link only to sites that share our privacy concerns, we are not responsible for the content or the privacy practices utilized by any of these other websites.

Collected Information Ownership
Other than the shared information required to process your credit card, SFE does not sell, loan, rent or barter any information collected from out website to 3rd-parties for any purpose. If we must share your information for any reason, we will contact you to obtain your permission first unless requested by a legitimate law enforcement agency.

Inquiring, Correcting, Updating, or Removing Private Information
To inquire about information we have stored about you, or to change or delete that information, please do one of the following:

  • Send postal mail to:
    Southern Financial Exchange
    1340 Poydras St., #2010
    New Orleans, LA 70112
  • Call (504) 525-6779